Local-Store Marketing
(Room S104-105)
20 Mar 18
2:30 PM
-
3:30 PM
In this highly engaging, information-packed session, best-selling author Tim Kirkland delivers real, immediately usable tactics that will help franchisees, managers and independent operators move local marketing efforts into the new millennium. Rather than the same old list of promotional gimmicks and discounts-of-the-day, Tim will share how operators can impact the very foundations of what customers value and why they buy in a way that will support and defend an established national brand or build and define an emerging one.