The best customers are the ones who choose to stay engaged with your brand, the loyal folks who give you repeat business and talk up your pizzeria to neighbors and colleagues. How do you develop and retain these vital spenders and promoters of your brand? Clayton Krueger and Eric Shepherd, marketing directors for standout regional chains in Washington State and Maine, respectively, will hand you the keys to customer engagement. They’ll show you how to use your POS data and social media to identify the most fruitful prospects; how to build customer profiles from your data to customize your outreach to different guest types; how to build the most effective loyalty program; how to build engagement (and sales) through the use of video, cause marketing, contests, and more.
Check out their video below!
