2018 International Pizza Expo

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W03: Marketing Basics for Pizzerias: Establishing Your Brand and Creating a Marketing Plan ($250) (Room S106-107)

18 Mar 18
1:00 PM - 5:00 PM

Tracks: Business, Business, Business, Business, Business, Business, Business, Business, Business, Business, Business, Business, Business, Business, Business, Business, Digital Decorating, Digital Decorating, Digital Decorating, Digital Decorating, Digital Decorating, Embroidery, Embroidery, Embroidery, Embroidery, Embroidery, Screen Printing, Screen Printing, Screen Printing, Screen Printing, Screen Printing

In today’s highly competitive pizza market, good pizza isn’t enough to guarantee success. Differentiation requires a strategic marketing approach and thoughtful branding that fosters an emotional connection with your customers. Clayton Krueger and Eric Shepherd head up marketing for thriving regional chains in Washington State and Maine, respectively. They’ll share the methods they used in building their brands, expanding their customer bases, and increasing sales. Among the take-home tools in this workshop: a marketing budget system you can adapt to your own operation, timetables for coordinated marketing initiatives, and proven tips and tricks for building a powerful brand on a shoestring budget.

Check out their video below!