In this session, explore virtual retail and the possibilities retailers, manufacturers and tech companies have to define the retail experience without physical limitations. Shoppers want an experience that’s inspiring, out of the ordinary and personalized. Brian Kavanagh of The Hershey Co. and Steve McLean of Wild Blue Technologies will share creative ideas that can help push your thinking outside of simply re-creating a physical store in the virtual world. We’ll also cover the business implications of virtual retail and how shoppers, manufacturers and retailers can win in this new frontier.