This talk by YourStudio explains what it is to have a great retail experience with intuitive, immersive technology that is relevant to the brand’s demographic. Using the best global examples, the talk explores the three key areas that make a great experience that leaves a lasting impression: “Wow Me,” “Know Me” and “Immerse Me.” Howard Sullivan and Tom Philipson, the founders of YourStudio, host talks and workshops globally with Nike, Virgin, PSFK, FutureLab, Arcadia and within the public sector as their agency is at the forefront of retail, future-gazing to help clients create long-term business and marketing strategies.