Customers often want to authenticate and verify the products they buy. Toward this end, Welspun, one of the world's largest home textiles manufacturers, has developed a revolutionary and industry-defining track-and-trace solution that delivers traceability of cotton from the farm at which it was grown to the finished product being shipped to customers (big-box retailers) and used by consumers. The tracking starts with RFID tags being applied to cotton bales at the farm and ends with a QR code on a product. The system covers everything in between, resulting in end-to-end information being available to customers at the click of a button. The manufacturer gains insights from the data collected that can boost productivity, and a key byproduct of traceability is the automation it enables. Learn how the process benefits the manufacturer by providing visibility and empowers the consumer to track the fiber used in the product back to its source.