National Pavement Expo 2018

W11 How to Structure Sales Compensation to Motivate Salespeople - and Generate High-Profit Sales (Room 25AB)

09 Feb 18
1:00 PM - 4:00 PM

Tracks: Employee Management

How to Structure Sales Compensation to Motivate Salespeople – and Generate High-Profit Sales

Profitable sales with a motivated sales force is the goal of every contractor. Achieving that goal requires a sales compensation system that rewards the right behaviors of sales personnel and is aligned with company objectives (hint: it isn’t about paying more in salary). In this interactive session, you’ll learn details and specifics of proven systems that are a “win win” for both the owner and sales personnel, including effective incentives to motivate sales personnel and create positive competition, how to align behaviors of sales personnel to achieve higher sales and profit, and specific “Action Steps” to implement an improved compensation plan that is right for your size company. Plus – and this might be the biggest benefit of the session – learn why salary alone can be the biggest de-motivator for you and the sales representative. Not to be missed if you want to improve your sales efforts and develop a new sales compensation strategy for this year.