Marketing Pavement Maintenance Services in a Mobile Age
Sales and marketing are merging with the advent of our digital and digital age. Today’s consumer, using technology to search, analyze and ultimately confirm which contractors are best qualified for their project. In this fast-changing and competitive environment the role of marketing must continue to be one of developing your brand and brand promises that show your differentiation and capacity. In this session, you will learn the key components to successful marketing, the role of the Internet in connection with buying habits, the importance of differentiating your business from your competition, and how to integrate marketing and sales for a cohesive brand and message. You’ll leave this session with steps you can take to make sure you are marketing your services to today’s residential and commercial customer.