Special NAPSA-member Pricing: $90
Navigate & Differentiate to Accelerate Your Business in 2018!
To win in today’s hectic business environment, you must navigate changes in the industry, technology, and the competition by creating clear, compelling reasons why customers will continue to choose you.
Every employee in your organization must clearly understand why customers choose you, and how they fit into your plan for success.
Gerry O’Brion is a nationally recognized marketing and branding expert who has worked on billion-dollar brands. During his presentation, he’ll teach a framework of influence that you can implement immediately, regardless of your budget. He’ll share secrets that billion dollar brands use to get customers to say yes, even without marketing dollars.
You’ll participate in a fun, thought-provoking dialogue that will generate concrete ideas you can leverage right now to ignite your growth. And you’ll learn the four critical questions your company should be asking to attract your ideal customers and generate more word-of-mouth referrals.
In the second half of the workshop Gerry will have you roll up your sleeves and putting the framework to work in your business. You’ll take home “how to” information, including:
- Four proven steps to attracting your ideal customers
- Tested strategies for navigating disruptive change
- Tips on creating passionate, vocal fans
- Insights on differentiating your company from your competitors
- Actions to drive more word-of-mouth referrals
So you’ll leave with an action plan to navigate your company to long-term success!
Who should attend?
Tailored for National Pavement Expo, this workshop is ideal for owners and upper managers who are involved in the “blue sky” planning for their company and who are charged with helping the company navigate the constant, face-paced changes of today’s business world. If you’re looking to attract -- and retain – customers by differentiating your company while navigating through disruptive changes in their industry – then this workshop is for you!