How to Stop “Selling Price”… and What You Should Sell Instead
"They only take the lowest bid, right?" Wrong! As professionals selling services and products, we cannot give in to this mindset or we'll continue to get "scraps" and at lower prices than ever. Commodity selling is not for the real pavement maintenance pro and this session will show you why that’s true and how you can change the sales conversation. You’ll learn that you’re not your competition’s mirror image (so quit selling like you are!). You’ll learn how to move customer’s “apples” to your “oranges,” how to develop, leverage and market your Unique Selling Proposition, and you’ll be able to identify “pools of customers” so you can determine who you are selling to that you shouldn’t be. Plus, you’ll learn the 10 reasons you don’t have to sell price alone! Boost your profits and grow faster by selling what you have to offer!