2018 Sports Licensing & Tailgate Show

General Session: One Step Closer to the Consumer: Successful Ways to Sell Direct to Consumer (Room Room S232/233)

22 Jan 18
3:25 PM - 4:05 PM

Tracks: ICLA Winter Symposium

Speaker(s): Maureen Mason, Vice President of Licensing, Tervis; Scott Sims, Chief Executive Officer, Victory Tailgate; Kurtis Mason, Director of Trademarks and Licensing, Oklahoma State University; Nick Fisher, NCAA Licensing Director, adidas

One of the fastest growing channels for licensors and licensees. Learn from three experts in the direct to consumer channel and how they have found success with their respective products.