2018 Sports Licensing & Tailgate Show

Programming Track Opiton 1: Breaking the Noise Barrier: Positioning Your Brand With and Against Pro Sports (Room Room S225)

22 Jan 18
2:25 PM - 3:15 PM

Tracks: ICLA Winter Symposium

Speaker(s): Jennifer Szarzynski, Category Director, New Era Cap; Kyle Muncy, Associate Director of Athletics/Strategic Communications and Brand Management, University of Connecticut; Aimee Redlinger, Senior Manager of Licensing Partnerships, Colosseum Athletics

Discuss the challenges of competing and/or co-existing with pro brands in the marketplace. This session features a school competing for retail space in between two pro-dominated markets, a highly successful licensee in only the college market and a brand that can talk about the balance of working with MLB, NFL, College and more!