2018 Sports Licensing & Tailgate Show
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Programming Track Opiton 1: Breaking the Noise Barrier: Positioning Your Brand With and Against Pro Sports
(
Room
Room S225
)
22 Jan 18
1:35 PM
-
2:15 PM
Tracks:
ICLA Winter Symposium
Speaker(s):
Kyle Muncy, Associate Director of Athletics/Strategic Communications and Brand Management, University of Connecticut;
Aimee Redlinger, Senior Manager of Licensing Partnerships, Colosseum Athletics;
Jennifer Szarzynski, Category Director, New Era Cap
Discuss the challenges of competing and/or co-existing with pro brands in the marketplace. This session features a school competing for retail space in between two pro-dominated markets, a highly successful licensee in only the college market and a brand that can talk about the balance of working with MLB, NFL, College and more!
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