2018 Sports Licensing & Tailgate Show

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Programming Track Option 3: Cracking the Cultural Code: Creating Authentic Brand Narratives that Engage and Rally Fans (Room Room S227)

Marketing sports should be about much more than what happens on the field, game-to-game and season-to-season.  Learn how 160over90 works with the nation’s largest professional sports teams and collegiate athletics programs – including the Philadelphia Eagles and UCLA Bruins – to tap into the immense pride and emotions that fuel fan bases and unlock the true essence of a brand.  Then, see how we craft content to tell that story in multi-year, multi-media marketing campaigns.