2018 Sports Licensing & Tailgate Show

Programming Track Option 1: Creating Your Brand Army: Utilizing Influencers to Extend Your Reach (Room Room S225)

22 Jan 18
10:20 AM - 11:00 AM

Tracks: ICLA Winter Symposium

Speaker(s): Steve Kowalski, Licensing Director, University Tees; Candace Stimmel, Director of Trademark Licensing, University of Oklahoma

Utilizing Influencers to drive action for brands is a marketing trend that continues to grow. In this session you’ll hear about strategies and tactics to find and use these trusted sources from a licensor and licensee point of view.