2018 Sports Licensing & Tailgate Show

General Session: Building Brand Engagement: A Case Study in Creating Brand Experiences Hosted by Texas A&M and '47 (Room Room S232/233)

21 Jan 18
1:00 PM - 1:45 PM

Tracks: ICLA Winter Symposium

Speaker(s): Shane Hinckley, Vice President of Brand Development, 'Texas A&M University; Victoria Barnaby, Senior Manager of Brand and Interactive, ' '47

A unique look at how one school has partnered with a licensee to create brand experiences that bring added value to the consumer.  This case study will provide insights into how licensees and schools can find new ways to engage their fans and meet the increasing demand for experiences that support the passion for the brand.