2018 Sports Licensing & Tailgate Show

General Session: Different Rules for Different Schools: A Licensing Director Panel Discussion (Room Room S232/233)

21 Jan 18
10:55 AM - 11:40 PM

Tracks: ICLA Winter Symposium

Speaker(s): Philip Dooley, Vice President of Brand, Logo brands; Craig Westemeier, Senior Associate Athletics Director for Trademark Licensing, University of Texas System; Alyce Anderson, Trademark Licensing Manager, Washington State University; Eden Harris, Associate Director of Marketing, Communications, and Licensing, College of William & Mary; Daniel Perkins, Director of Licensing, University of California; Shelly Terry, Associate Director, Trademarks and Licensing, University of North Carolina

A diverse panel of licensing directors compare and contrast unique school business models, best practices and challenges for each school, and branding and licensing goals.