Tracks: Strategy - Marketing, Technology, Sales, Legal
Join Lewis Roca Rothgerber Christie attorneys for an interactive game show-style discussion surrounding key areas of intellectual property that can impact a company’s brand and bottom line. Audience members will learn brand best practices as well as how to avoid intellectual property pitfalls. Topics will include copyright myths, advertising blunders, trademark tests and much more. The format of the discussion will include audience participation, and prizes will be given out for audience participation.