Every brand is hungry for growth. The harsh reality is that most innovation efforts won't satisfy the craving. Most fail because they're too slow, expensive or risky-the nature of disruptive innovation. But within closer reach are fast, cost-effective opportunities that go unnoticed.
We call them the Overlooked Middle. For brands like yours, it's a fertile landscape where you can grow sustainably-without big investment or drastic change.
The winning formula for conquering adjacent spaces starts by tapping the potential of your brand’s extendable equity and unleashing your organization’s long-overlooked assets.
In this hands-on workshop we will identify and begin to unlock your brands adjacent spaces with the greatest potential for growth.