As people have less time for shopping and are opting for more efficiency, brands are scrambling to compensate for lost revenue in other ways. Many are reaching for “top of mountain” status to justify higher price points and increase profit margins. Come to this panel to discuss how brand identity is vital to connect with today’s consumers.
Moderator: Kristin Carpenter-Ogden | Founder/CEO | Verde Brand Communications
Panelist: Kristin Carpenter-Ogden | Founder/CEO | Verde Brand Communications, Stephen Barnes, Sr. Director at Sierra Designs, Davis Smith, CEO Cotopaxi