ChirpE - VIBE: Sessions

Tell Me What You Want, What You Really, Really Want (Room Nautilus 1-2)

28 Feb 17

2:45 PM - 3:45 PM

Tracks: Workshop Series 1

Speaker(s): Tylor Field III, Divisional Vice President of Wine & Spirits, Landry's Morton's & Oceanaire; Helen Mackey, Vice President, Menu Strategy: Beverage, Culinary & Innovation, Darden Restaurants; Mary Melton, Director of Beverage, P.F. Chang's; Robyn Albert, Director, Beverage Strategy, Olive Garden

Moderator(s): Evan Goldstein, President & Chief Education Officer Master Sommelier, Full Circle Wine Solutions, Inc.;

How do you manage against a population who doesn’t want to be managed? Millennial consumers are vehement about not being branded, rejecting the status quo on principal, and proving elusive when being marketed to traditionally. This is true of clothing, mu