VIBE

Sessions Speakers Buzz

Build a Beer Program that Works for Your Brand (Room Nautilus 1 & 2)

27 Feb 17

3:45 PM - 4:45 PM

Tracks: Pre-Conference Session

Speaker(s): Chick Linski, Senior Sales Director-National Retail Sales, Anheuser-Busch; Alex Prieto, Vice President National Accounts On-Premise, Constellation Crown; Joe Abegg, Director of Casual Dining - National Accounts, MillerCoors; Scott Hempstead, Division Director, On-Premise National Accounts, Boston Beer

Moderator(s): Patrick Kirk, Vice President Bar & Beverage, Applebee’s;

To help operators define the role that beer plays in their beverage program and lay out a clear plan for their restaurants to follow, this panel will explore in depth the brewing, packaging, distribution and consumption aspects of the beer marketing process. Target Audience: Operators

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