Now more than ever, differentiating your store from your competition is imperative. The Lawn & Garden category continues to be a leading category for differentiation and driving sales increases. However, doing it right can be complicated. Learn how to identify gaps in your Lawn & Garden assortment, how to close those gaps, how to optimize your current assortment, and identify new categories to set you apart from your competition.
Discussion topics include:
- How to perform a competitive analysis
- Identifying assortment gaps
- Category development checklists of best practices
- Developing an integrated marketing plan
- Orgill programs to support your plans