2017 Fall Dealer Market

The Amazon Effect: Understanding How to Compete in Today’s Retail Environment (Room 152)

24 Aug 17
4:00 PM - 5:00 PM

Tracks: Educational Workshops, Retail Services Clinic, Toolbox

There’s little doubt that Amazon has changed the way consumers shop for everything from books to barbecue grills. In this seminar, we will discuss exactly what it is about the Amazon shopping experience that consumers find appealing. We will also look at how brick and mortar retailers fit into the consumer shopping equation and what these retailers can do to mitigate some of the attraction to online shopping.

Attendees will:

  • Learn more about Amazon, its evolution and future plans
  • Discover exactly what consumers like about the Amazon experience
  • Gain insights into how to tailor the in-store experience to better suit shoppers’ modern needs