The way most dealerships set up their internet department (if they even have one) is not only flawed but is destined for lost sales and revenue, wasted spend, poor employee performance and high turnover, and yet many truly are not even aware their system is hurting their business. A high-functioning internet dealership should encompass both the internet side of the business / BDC AND the showroom with an ecosystem where each works with the other synergistically. If your internet sales / BDC does not work interdependently with your showroom, then your sales personnel are without question, underperforming or stuck in a state of mediocrity (which will eventually cause them to leave in pursuit of better career opportunities). Additionally, your Internet / BDC initiative will not have the true resources it needs to not only deliver immediate sales but more importantly, it won't have the proper infrastructure to handle the intermediate and long-term follow up opportunity. And what is worse, there will be friction or conflict between the two departments.
In this two-part, advanced and in-depth presentation, automotive trainer Sean V. Bradley, CSP will provide you with a comprehensive blueprint to build / refine your Internet Dealership to one that will increase sales, profitability, employee performance and retention.
During Part 1 of this presentation, you will learn about the philosophy behind this synergistic approach, and how the infrastructure and ecosystem works. Part 2 of this presentation will help you put that philosophy into action. You’ll learn about all the moving parts (H/R, CRM, etc.) that are crucial to bridging the gap between the internet side of your dealership and your showroom.
9:00 – 9:50am, April 11: Part 1: Infrastructure & Ecosystem Philosophy of a Synergistic Internet Dealership Learn the importance of an Internet Dealership versus just an Internet "Department." Learn the difference between an Internet Department versus a "BDC." Understand why the industry is plagued with over 70% attrition on the Showroom Sales Floor. Understand why over 80% of BDCs are non-profitable or broken. Learn how to bridge the gap between the Showroom and the Internet / BDC, so everyone is working interdependently.
10:05 - 10:55am, April 11: Part 2: Setting Up a Smooth-Running & Intertwined Dealership (exploring all the moving parts…H/R, CRM, Standard Operating Procedures, etc.)
- Learn how to properly set up the HR in the "Internet Dealership" Structure / Infrastructure, and how to utilize Showroom Sales Consultants as well as utilize Internet Coordinators Synergistically.
- Learn what SOPs need to be put in place to secure an Interdependent "Internet Dealership."
- Learn WHAT specific training you will need to provide to BOTH Showroom Sales Consultants as well as Internet Coordinators to ensure success in your Internet Dealership.
- Learn what tools and resources are needed to execute and hold your Internet Dealership accountable.