Everyone thinks they have the magic marketing wand but very few can wave it with flare and responsive action; unless of course, you're Garth Brooks. In this session, Brian Barlow, an Emmy-award winning writer and executive producer, will blow you off the stage with his witty, visual and entertaining presentation, "Marketing like Garth Brooks 101." This "in your face," non-powerpoint, non-boring and yet very evasive message will show you the power of being the true super-star you can be as a business owner. Brian will teach you how to light a fire on stage (your business), empower your band (your employees) and create a following of fandom (your customers) if you're looking to sing a new song this year.
Primary Learning Objectives:
- Learn how to create bondable loyalty with current and future customers.
- Discover ways to utilize the power of social media and thumb-stopping content to create a super-star following.
- Learn how to build value within the product, instead of just advertising price and product.