Advanced Facebook Marketing -- Facebook Ads: Advertising with Privacy Regulations (Part 2 of a 2-Part Session)
(Room S331CD)
11 Apr 18
10:05 AM
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10:55 AM
Tracks:
Marketing & Advertising (Social Media)
After the Cambridge Analytica story, Facebook announced that it will end the use of third-party data for advertisers. This includes Polk data provided by Oracle that is the foundation of most automotive ads in the United States. In this cutting-edge session, we will walk through how to advertise with new privacy restrictions, including specific recipes for targeting high-value audiences. We will also discuss how dealers can act now to ensure they have Polk data for an extra four months, which will give them an advantage over competitors who cannot access the data. The strategy for Facebook ads is quickly changing, this session will keep you ahead of the curve so you build campaigns that will last.