Consumers shop differently now and they're looking for a different way to engage in car buying. digital retailing tools provide a start, but in addition to digital retailing tools, dealers need a plan for connecting with consumers offline and online with messaging.
A digital retailing strategy isn't complete without a parallel strategy for weaving conversational commerce into the shopping path.
In this seminar, dealers will learn:
- How to ensure you have enabled all connection points on your site and off for maximum connections.
- How to reduce "slippage" of consumer connections in the shopping path, from first impression to low-funnel actions.
- Why forcing digital customers into analog conversations could be costing your dealership sales and how to correct it.
- How to deploy a Tango strategy to get the best response in the fastest time possible.
- How AI/bots fit in the digital retailing strategy and make conversational commerce better for the consumer (and dealer).