Digital Dealer Conference & Expo 24

Get Ahead of the Information Security Curve – More Than Firewalls and Passwords (Room S321)

10 Apr 18
2:30 PM - 3:20 PM

Tracks: Dealer Ops & Management (Leadership), Dealer Ops & Management (Reputation/Loyalty)

Identity theft and load fraud tied to the automotive industry is estimated to exceed more than $6B, according to the FTC. Attendees of this session will understand the important role strong information security plays in dealer reputation management. They will understand the privacy legislation that affects their business as well as the potential implications should they have a breach. They will understand the latest trends in data security and learn how to spot potential sources of an information breach in their own dealerships and what they can do to mitigate risk. When fines and penalties can exceed $7M, information security is something all dealerships should be taking seriously.

Primary Learning Objectives:

  • Understand which privacy laws affect the auto industry.
  • Understand the consequences of an information breach.
  • Learn what your dealership can do to protect confidential and private information.