Digital Dealer Conference & Expo 24

Sessions Speakers Exhibitors Products Show Specials Floor Plan Buzz

Quit Crash-Landing Traffic on Your Dealership Website and Start Repairing Your Search Ecosystem -- How to Get Your Organic and Paid Search Outperforming Not Only Your Competition, but Third-Party Listings. (Room S330EF)

12 Apr 18
12:15 PM - 1:05 PM

Tracks: Marketing & Advertising (Digital Retailing), Marketing & Advertising (SEO), Marketing & Advertising (Website), Marketing and Advertising (PPC)

After 15 years, it’s still a challenge to get found on search engines, but Google has given us a roadmap. Tom and Judson will share real-world examples of what search is working and what search isn’t. Search is a multi-billion-dollar industry and dealers are still coming up behind third-party lead providers even in their own market on search listings. Search-friendly landing pages with current, relevant content and transactional data are the keys to not only generating customer response but getting the attention of search engines. This session will address three key metrics that can help dealers understand this critical element and begin to address the challenges faced in today’s online market.

Primary Learning Objectives:

  • Discover what’s missing that search engines want. What are Google and Bing looking for on your website and how does the destination of your web traffic correlate with SEM and SEO? This session will answer these questions and arm dealer staff with in-depth search knowledge.
  • Find out how to eliminate roadblocks to quality landing pages. We will share details about standard templates and website design that not only reduce SEO and SEM performance but block the effectiveness of both, including ad formats and inefficient relevance practices.
  • Learn how your data is the key to buyers finding your site. Search engines are looking for specific information on dealer websites to rank and index them. See what these are and how you can optimize your site not only for better SEO ranking but a much more effective SEM investment.