What is measured is managed, but what if what you're measuring isn't real? It is easier than ever for vendors to fake attribution, this session will show you how while giving you the tools to spot and stop it. Jeff will also explain what, in his eyes, it means to be a "Premier Google Partner" (here's a hint, the deck is stacked against your dealership). From incentives offered to the "Premier Google Partner" to make quotas at your expense, to rampant waste, Jeff will outline how to regain control of your marketing spend. Finally, he'll outline a 3-prong strategy which will Target, Retarget and Lifecycle Market by "activating" the power of your own database.
Primary Learning Objectives:
- Learn how to spot and stop attribution fraud.
- Learn how to implement a "bullet-proof" 3-prong strategy: Target, Retarget & Lifecycle Market, which could cut your marketing budgets in 1/2.