Dealers today are pulled in countless directions on how to best follow up with their internet leads, but one thing remains the same, the customer. Dealers many times forget that there is a real person on the other end of the internet inquiry. In recent years dealerships have moved away from what has made them great for so many years. Being personal, relevant, and giving the customer what they want.
Following up with internet leads is not black magic, nor is there a secret sauce, or software program that alone will help dealers sell more cars. What will help dealers sell more cars in 2018 is going back to the basics.
In this informative session, you will learn best practices that must be implemented regardless of brand, CRM, or any software that is being used. By using this roadmap of success, you can and will sell more cars in 2018.
You will be given specific directions on how to implement this roadmap for success in 2018.
Primary Learning Objectives:
- Understand the current state of internet follow-up and how to avoid becoming overwhelmed with what you feel you should be doing (which often, in turn, leads you to get stuck and do nothing).
- Identify specific examples of what you could be doing wrong with your internet follow-up. You will understand how you might have strayed from the basics and created friction in your purchasing process for customers.
- Empower yourself with best practices you can implement in your Internet/BDC department to help you sell more cars in 2018.