In this interactive and informative session, Katie will share her particular experiences as a female C-Suite Executive and Customer Experience Expert. She will discuss the impact women have on the car-buying experience and how to use this information to change the way you deliver the consumer brand experience in the dealership to positively affect your CSI metrics.
Get ready to be put in the hot seat! Katie will bring a volunteer up to create an avatar for the woman buyer in order to define the female consumer’s wants and needs during a car buying experience. She will also provide the audience with five applicable takeaways to tailor your consumer brand experience to the women car buyer. These five ‘how to’ tips can be actioned upon return to the dealership and will positively impact the car buying experience for the woman consumer.
Primary Learning Objectives:
- Recognize the impact women have on the car buying decision.
- Understand the female consumer’s wants and needs during a car buying experience.
- Apply five tips to tailor the Consumer Brand Experience to the woman car buyer in the dealership.