Digital Dealer Conference & Expo 24

Sessions Speakers Exhibitors Products Show Specials Floor Plan Buzz

How to Spend Your Dealership Ad Dollars: What Works for Online Display Advertising -- Learn What Tactics Other Successful Auto Dealerships Are Using Today Across Mobile and the Programmatic Space (Room S331CD)

12 Apr 18
11:10 AM - 12:00 PM

Tracks: Marketing & Advertising (Mobile), Marketing & Advertising (Traditional)

This session will help auto dealers understand the value of a digital programmatic advertising strategy. Casey will share valuable and important statistics about how customers research and shop for cars both online and offline and how a multi-touch approach can be used to reach those clients. You will come to understand the value of showrooming, CRM targeting, search targeting, site retargeting and creating effective online ads.

Primary Learning Objectives:

  • Gain insight from statistics about how customers research and shop for cars both online and offline, and how a multi-touch approach can be used to reach those clients.
  • Understand the value of showrooming, CRM targeting, search targeting, site retargeting and creating effective online ads.
  • Learn what steps to take to maximize current display creative.