Digital Dealer Conference & Expo 24

Leadership & Accountability (Part 2): Marketing Investment Management: Direct Actions to Per Unit (Room S330GH)

11 Apr 18
1:20 PM - 2:10 PM

Tracks: Dealer Ops & Management (Leadership), Marketing & Advertising (Customer Experience), Marketing & Advertising (Data & Analytics), Marketing & Advertising (Digital Retailing)

As dealers, we are focused on 10,000 little things done right each and every day - the operational complexity of our industry and our roles continues to evolve - hear from an industry leader of an award-winning automotive group who will share compelling insights and immediate-actionable-items which will provide recurring gains in unit sales, transaction gross and net profit.

In this session, Erich K. Gail, Chief Executive Officer of the Cardinale-Group of Companies, will focus on the science of marketing investment management.

Primary Learning Objectives:
- Empower, align and elevate your standards, process, and performance to achieve operating and net performance mastery.
- Learn an effective leadership and empowerment process from the #1 highest sales volume eDealer Group in North America.