One of digital marketing’s greatest powers is its ability to predict future sales. We’ve all seen it, when your marketing metrics increase, your sales will tend to follow. Unfortunately, which specific metrics to keep an eye on is a constant debate. Many dealerships use lead forms as the key metric to forecasts future sales. However, as we have learned from the 2015 JD Power New Autoshopper Study, only 24% of new car buyers use digital methods to initially contact a dealer before a store visit. This means that it’s still quite difficult to predict when the other 76% will be coming in for a visit. So, if not leads, then what can help predict sales?
Join Ian Cruickshank from Speed Shift Media and learn how every dealership can easily leverage Speed Shift Media’s award-winning research to predict vehicles sales and increase sales margins by using your existing website’s easily accessible photo and video engagement data.
Primary Learning Objectives:
- Learn how to leverage the readily available marketing metrics to accurately predict how quickly a car will sell.
- Learn how to use these predictions to increase the margins on your vehicles.
- Learn what tools can help you easily uncover and analyze this data.