Tracks: Marketing & Advertising (Data & Analytics), Marketing & Advertising (Digital Retailing), Marketing & Advertising (Mobile), Marketing & Advertising (Pre-Owned), Marketing & Advertising (SEO), Marketing & Advertising (Website)
See firsthand the benefits of creating a technical and scientific web advantage, which manifests as increased visibility in the organic search and map results of leading search engines. You will also learn modern search engine optimization (SEO) techniques, including how to create technical advantages on your own domain through a simple and practical step-by-step process. Finally, you will gain a deeper understanding of how and why organic search results and map listings are ordered in the way that they are, and you will gain a clear vision of the steps that are now required to achieve search dominance in your respective markets.
Primary Learning Objectives: