Digital Dealer Conference & Expo 24

Your Website Is Only Built for 30% of Your Buyers: Maximize Mobile Traffic and Convert More! -- Engage Your Consumers Through Mobile Devices More Effectively to Increase Form Lead Submission and Reduce Bounce Rates (Room S330B)

11 Apr 18
10:05 AM - 10:55 AM

Tracks: Marketing & Advertising (Mobile), Marketing & Advertising (Website)

Mobile devices are more than a means to call the dealership, however, most dealership websites are diminishing their value to just that. Most sites are frankly not built to effectively convert a consumer into a lead from a mobile device. In this session, we'll explore how to increase conversion rates by simply tweaking your mobile website. Through proven strategy, dealers can dramatically reduce bounce rates on mobile devices from 70% to under 20%. The net result is a measurable and profitable increase in lead conversion via mobile.

Primary Learning Objectives:

  • Engage consumers through their mobile device to dramatically increase consumer engagement and increase lead form conversion.
  • Create a better consumer experience to dramatically reduce the average bounce rate down from a staggering 70% and increase lead form conversions to new highs.
  • Stop spending more money with vendors to get more results. Learn how you can actually spend less through optimization and produce more leads for conversions than ever before.