Digital Dealer Conference & Expo 24

Sessions Speakers Exhibitors Products Show Specials Floor Plan Buzz

How to Capitalize the Convergence of the Online and In-Store Disruption While Delivering the Ultimate Customer Experience (Room S330A)

10 Apr 18
2:30 PM - 3:20 PM

Tracks: Marketing & Advertising (Customer Experience), Marketing & Advertising (Data & Analytics), Marketing & Advertising (Digital Retailing)

Automotive retailing is shifting from a product and salesperson driven process to an experiential customer-centric approach. This massive paradigm shift in Automotive Retail in is not only being driven by data and technology, but by a transfer in control to the consumer. How they shop, buy, and the experience they demand. This will ultimately determine the winners and losers in automotive retailing over the next five years!

Primary Learning Objectives:

  • Learn how you can create a better customer experience. To start, we have to utilize both predictive, and prescriptive analytics, driven by the CUSTOMER journey, and then integrate all the marketing channels into a rich data fabric that allows dealerships to anticipate and meet consumers where they are at in the buyer journey.
  • Learn how to bridge the online and in-store experience.
  • Learn how to mitigate this industry disruption by operationalizing the vast amount of data being generated at a dealership to converge and help bridge the in-store and online environments to empower dealers and consumers to accelerate the entire dealership sales and service experience.