Digital Dealer Conference & Expo 24

Consumer Engagement Reboot: Staff Better & Sell More With Virtual Assistants -- Explore Emerging Technologies & Real-World Scenarios in the Dealership Space to Better Understand How You Can Use Digital Assistants to Outsell Your Competition (Room S331AB)

12 Apr 18
12:15 PM - 1:05 PM

Tracks: Dealer Ops & Management (Disruptors), Marketing & Advertising (Digital Retailing)

Your customer's expectations are higher than ever. Studies show that responding quickly increases the likelihood of purchase, however, humans are not always able to respond immediately or with the personalization they expect.

Soon, A.I. powered Smart Assistants will monitor social sites like Facebook to detect signals of consumer interaction with your business and even respond to inbound inquiries on your behalf. These virtual assistants can even deliver a personalized quote that matches the vehicle in your dealership that best fits the target's profile and personal preferences. And like the best sales professionals, Smart Assistants are constantly digging into the data and adjusting their approach to be more effective.

This session will show you where your dealership could benefit from “employing” a Virtual Assistant, the differences between a Virtual Assistant and a Smart Assistant, and how to pick the right assistant to improve your customer’s journey from awareness to purchase.

Primary Learning Objectives:
  • Prepare for the future of customer service and sales with the latest virtual assistant trends.
  • Identify the different types of virtual assistants to support your business goals.
  • Discover the tools and services that can help you implement digital assistants.