Every day, more sales prospects visit our websites than walk into our showrooms. And, while customers spend more on the internet and use more technology than ever before, they are also less responsive. This makes the job of our salespeople increasingly difficult.
In this session, we will analyze a data set that dealers have not had access to and that includes hundreds of thousands of phone, form and chat leads and their website and CRM activities. In parsing this data, it becomes clear that the sales problems we think we have are often different than the problems we actually have. This session explores how to identify small fractures in your sales process that once identified and fixed, can reap big results.
Primary Learning Objectives:
- Gain insights into how to better parse your sales data to diagnose and fix sales process issues.
- Learn how our perception of a "lost lead" is often different than reality.
- Acquire new perspective on how to more easily and efficiently use data to sell more cars.