Google recently released their brand new Digital Guidebook to help dealers better understand the automotive digital marketing landscape. In this session, we'll be covering the ins and outs of this guidebook so you can put it to use at your dealership. We'll be breaking down key marketing strategies, highlight the most cutting-edge technologies, and demonstrate exactly how to measure your marketing results month over month. Plus, we'll be covering additional strategies, not specifically covered in the Guidebook, that have shown to add huge value to your bottom line. Dealers will leave this session with a solid action plan to take back to their stores so they can start benefiting from all of the marketing tools available to them.
Primary Learning Objectives:
- Identify what the marketing tools and strategies that dealers might be missing out on.
- Uncover new digital marketing techniques that will help to bolster dealers' current campaigns.
- Learn how to accurately measure and monitor marketing results to better understand the effectiveness of dealers' marketing campaigns and how to improve their results.