The Multi-Bureau Opportunity is based on a groundbreaking study conducted over six months in 2017. This study analyzed over 650,000 showroom visitors with over 1,000,000 credit bureau reports pulled and over 180,000 vehicle sales. The analysis of this massive data set is conclusive and unmistakable: pulling multiple credit reports per customer increases both the number of sales and your back-end profits. Implementing a multi-bureau strategy is a must for savvy dealers looking to increase their sales and back-end profits.
Primary Learning Objectives:
- Analyze the enormous credit bureau data sets that produced this groundbreaking study.
- Learn about score variances and their effects on sales and back-end profits.
- Learn how to implement a Multi-Bureau sales process at your dealership to maximize your success.