Employee retention is one of the biggest elephants in the room at dealerships around the country. With average turnover rates as high as 67 percent for automotive retail salespeople, it isn't a secret that dealerships have a long way to go when it comes to talent retention management (TRM). What many dealers fail to realize, however, is how significantly ignoring this issue is impacting the bottom line – and how important it is to attack the problem now.
Today's most successful dealers are proactively creating plans and processes that are transforming their dealerships into places where employees want to work. They're using technology and tools like their CRMs in innovative ways to foster a more productive, efficient workforce. In this presentation, dealers will learn the importance of a TRM program, learn best practices and leave with actionable next steps for implementing new retention strategies in their business.
Primary Learning Objectives:
- Calculate the business impact of high turnover rates.
- Learn best practices in talent retention management (TRM), including innovative ways to use a CRM to manage millennials.
- Understand key first steps in creating a strong recruitment and retention strategy.