Tracks: Marketing & Advertising (Digital Retailing), Marketing & Advertising (SEO), Marketing & Advertising (Social Media), Marketing & Advertising (Website), Marketing and Advertising (PPC)
It’s no secret that car shoppers demand high-quality information about vehicles they want to purchase and need the need the information faster than ever before. How do you balance this demand from car shoppers without increasing cost? In this session, Russ Daniels will tackle this problem in the short, medium and long-term. First, Russ will identify merchandising best practices that drive tangible results in today’s marketplace. Next, we will look at recent online merchandising trends in the market and the impact on consumer shopping. Last, we will look ahead to the future of online merchandising and syndication to stay ahead of the curve in the ever-changing climate of digital marketing.