Digital Dealer Conference & Expo 24

There is an alarming trend in new car departments across the industry. Net profit per car has been in a freefall for 5+ years, and the average dealer is now losing over $400 per new car sold. New car sales volumes are declining and grosses are marginal on most models. At the same time rent, inventory holding costs, and advertising expenses are on the rise. The age-old approach of “Just sell more” is no longer a viable recipe for success in today’s environment. Dealers will need to adapt to these new realities by improving their operational efficiency.

Primary Learning Objectives:

• Gain market insights about key challenges new car dealers are facing in today’s marketplace.
• Understand all-new performance metrics that will drive improved sales and financial performance.
• See examples of how you can execute more thoughtful new-car stocking and pricing strategies.