Every dealer right now has the tools and data necessary to know if they are overspending on digital marketing. I will demonstrate not only that this is true, but will show dealers what these tools are and how to use them effectively. Everyone can avoid waste and overspending on digital marketing, you just need a little planning, the knowledge of available tools and to take the time.
Primary Learning Objectives:
- Learn how to implement proper planning protocol in order to achieve your marketing goals and avoid overspending, frustration, and wasted time.
- Understand how to use the data and tools that you already have to identify where you are overspending.
- Learn how much time you should devote to inspecting your digital marketing services, and how taking that time could save you thousands by identifying waste and overspending.