Few dealers have the budget, resources and sophistication to really make good use of Multi-Touch Sales Attribution. The remaining 80% just want someone to tell them what channels are contributing to sales, especially in an environment where their leads are declining. Dealers, for the most part, don't care about how credit is fractionalized across channels. Because, at the end of the day, they don't have the resources or time to use that information. They just want to know "Is Vendor X contributing to our sales?"
This session is for those dealers that DO care and WANT to learn how to take data and advanced analytics along with some "secret sauce" to really know which pieces of their marketing budget are performing - or not. Then be able to take that data, make adjustments and increase their marketing budget performance without spending a single penny!
Attend this session if you're ready to take your marketing performance to the next level and optimize the money your spending to sell more cars through a detailed and advanced system. Find out what the "secret sauce" is and how to take all the data you have available and truly turn it into actionable data that will make an immediate difference in your dealership.
Primary Learning Objectives:
- Discover what data you are missing when you rely on submitted leads to measure the source of your sales.
- Learn about the attribution spectrum and discover where your current efforts fall.
- Discuss the future of multi-touch attribution and whether alternatives might be more beneficial for some dealers.