In 2018, success in automotive depends on data: sales numbers, audience patterns, pricing decisions, and more. In this session, we'll be sharing data about the behaviors and preferences of today's car buyers -- and knowing how shoppers research and make their decisions can help you adapt your marketing plans for the changing environment.
Primary Learning Objectives:
- Gain insight from observed data on car buying patterns and activities, and how it’s changing.
- Learn what information today’s car shoppers expect — and what they’re actually finding during their research.
- Gain Insight into how larger industry trends will shape the rest of 2018 for car dealers.