Consumer data is rich with insight. Dealers can leverage the data in their CRM and DMS systems by applying simple artificial intelligence, data mining and other techniques. In this session, you will learn how to retain more customers, increase conversions, improve engagement and find your next customer by better understanding your in-house data.
Primary Learning Objectives:
- Learn data techniques to better analyze and understand your in-house data.
- Gain a checklist of items to bring to your next marketing meeting to address how to best leverage in-house data and improve marketing communications at the dealership.
- Learn directly from a dealer about how they used new methods to analyze their own customer data and achieve results.